Crane Electronics, a global leader in torque management, is proud to announce the launch of its brand-new website, designed to provide users with a seamless and informative browsing experience.
With a clear focus on creating an effortless customer journey, the refurbished website boasts a modern and user-friendly interface, complete with streamlined navigation that gives visitors the ability to easily explore Crane’s comprehensive range of products and services.
From browsing the dozens of torque products available to getting in touch to organise servicing and calibration for their torque equipment, users can access valuable resources with just a few clicks.
“We are thrilled to introduce our new website, which represents a significant milestone in our ongoing efforts and commitment to optimise the service we provide to customers across the globe,”
said Managing Director of Crane Electronics, Adrian Duffin.
“Our goal with this redesign is to create a digital platform that not only showcases our industry expertise but also makes it as straightforward as possible for users to quickly find the information they need.
I know how much hard work and strategic thinking has gone into creating this website, and I’m excited that we’re now able to share the result with the wider Crane team, as well as both existing and prospective customers and distributors worldwide.”
Crane’s Marketing Manager Michael Geraghty added:
“We recognise the way we reach customers and distributors is rapidly changing and we have to respond to those demands appropriately. An element of this is the growing need to ensure our customers and distributors can access vital information relating to the services and products we offer at the click of a button – from wherever they are in the world.
We also appreciate that the priorities of our digital users are completely different to what they were 10 years ago. Internet users want information, quickly, effortlessly and seamlessly. They want a website to be responsive, easy-to-use and clear.
Of course, we were also mindful that while maximising efficiency we didn’t want to lose sight of our identity, which meant the website needed to remain on-brand and with a sense of familiarity for our loyal customers too. I’m sure you’ll agree that our new website ticks every box.”
Some of the key features of the redesigned website include:
- Enhanced product and service pages providing clear, easy-to-understand information and specifications
- Easy-to-access and user-friendly contact forms designed with quick inquiries and support requests in mind
- Engaging visuals and multimedia, along with clear call-to-action buttons to enhance the customer journey
- A news section featuring insightful articles, company news and expert opinions
- An interactive torque calculator, giving users the ability to quickly and easily convert torque measurement from one type of unit to another.
In addition to improving the user experience, the new website is fully optimised for mobile and tablet devices, ensuring accessibility for visitors on the go.
Crane, whose UK headquarters are based in Hinckley, teamed up with local design agency Brookstone Creative, to help bring their vision to life.
Speaking about the project, Director at Brookstone Creative, Karen Cox said:
“The partnership between Crane and Brookstone Creative reflects a shared commitment to innovation and excellence.
With it being such a large website, we knew creating a digital platform that effectively showcases Crane’s products and services all in one place, was going to be a challenge. However, leveraging our expertise in graphic design, coupled with Crane’s vision, the new website promises to maximise user experience while promoting its offerings and values.
Working with a fellow Hinckley-based business was always going to make this project that little bit more special, and we have thoroughly enjoyed collaborating with the team at Crane on a website we are extremely proud of.”
Visit www.crane-electronics.com to explore the new website.